NEWS MEDIA Beyond banners how IBM’s new idea
January 14, 2010 by admin
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This digital document is an article from NewsInc, published by The Cole Group on June 7, 1999. The length of the article is 842 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: NEW(S) MEDIA Beyond banners: how IBM’s new idea increases click-throughs No content-driven site is going up without some advertising rotation built into its model.
Publication: NewsInc (Magazine/Journal)
Date: June 7, 1999
Publisher: The Cole Group
Volume: 11 Issue: 12 Page: NA
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9 Super Social Media Optimization Smo Ideas
December 24, 2009 by admin
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NEWS MEDIA Latest Great Idea pits AOL others
December 10, 2009 by admin
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This digital document is an article from NewsInc, published by The Cole Group on January 28, 2002. The length of the article is 883 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: NEW(S) MEDIA Latest Great Idea pits AOL, others against Microsoft What is it about Gates and the ‘Softies that seems to drive normally sane business people absolutely out of their minds?.(Brief Article)
Publication: NewsInc (Magazine/Journal)
Date: January 28, 2002
Publisher: The Cole Group
Volume: 14 Issue: 3 Page: NA
Article Type: Brief Article
Distributed by Thomson Gale more info
Socialnomics How social media transforms the way we
August 11, 2009 by admin
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A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future
Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.
Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.
- Explores how the concept of Socialnomics is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
- Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
- A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
- Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world’s largest private education firm
Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.