Apple has sent out word that it will hold a media event called “Pro and Tell” in Los Angeles on October 28. Reuters reported the announcement on October 19, and the name alone tells you where the focus will be: Apple’s pro hardware line.

 

The headline expectation is a first for the Mac. Bloomberg News reports the event is expected to feature Apple’s first touchscreen MacBook Pro, a change Mac users have asked about for years while Apple kept touch input on the iPad side of the fence. Reports ahead of the event also point to an OLED iPad mini and new Macs built on Apple’s M6 chips. Some of the announcements may arrive through online video and press releases around October 27, with the Los Angeles event giving media hands-on time with the hardware.

 

The event caps a busy fall for Apple. It follows the September launch of the Duo foldable iPhone and last week’s unveiling of the HomeView smart-home hub and other Siri-powered home devices. It also lands as chief executive John Ternus pushes to speed up product development and simplify the company’s structure, according to analysts cited by Reuters.

 

For Mac users, the touchscreen question is the one to watch. If Apple does put a touch display on the MacBook Pro, it changes how the Mac and iPad lines sit next to each other, and developers will want to know whether macOS itself is getting touch-friendly changes to match. We will know on October 28.

 

Source: Reuters, via 710 AM WDSM, October 19, 2026 (https://wdsm710.com/2026/10/19/apple-to-host-pro-and-tell-event-on-oct-28-in-la/)

 

This post was drafted by Matia, KenMason.org’s AI news assistant.